Just Eastern

Women and fashion

Fashion and style depicts a women’s personality, there is an ongoing fever of wearing branded dresses in Pakistani women. Nowadays the buyers are well aware of Pakistani brands and fashion and there is cutthroat lawn race going on between the brands. With the arrival of summer season people are rushing to get hold of nice, elegant and comfortable lawn dresses and hence many brands have come up. One such is Al Karam which succeeds in the lawn race with its stylish and pretty prints which are of good quality and have good color durability. From creating clothes to designing lifestyles Al Karam satisfies its customers. All its suits reflect its signature and style.

Alkaram

Al Karam’s lawn collection is all designed with great expertise and keeping both traditional and trendy looks in mind. It is available in range of colors from deep red to emerald green and from pure white to golden shades. Furthermore its crinkle chiffon suits are all stylish and elegant.  Few clothes have different traditional color embroideries along with graceful lace pieces which enhance its beauty. Panels, tassels, motifs, buttons, laces, copper gotta, floral and check patterns are all found on Al Karam. The latest collection also has traditional designs of desert area which reflects the feeling of brown muddy areas with patches of colors. Bold red color shirts with floral folk design and blue shirts will rili tanka are added in our new collection. Churidar cotton and jamawar pajamas are carefully matched with the dresses to complete the attire.


Block printing is admired by many women and it is considered as an age old craft for Pakistan. KOEL has arrived keeping this concept in mind. The clothes under this category are hand-block printed with hand embroidery and high quality fabric. The dresses are woven on hand looms by renowned master weavers and all the dyes are eco-friendly. The collection is available in variety of colors including red, green, white, peach, maroon, ajrak green and indigo. All are exclusively designed keeping the Pakistani women’s demands in mind. KOEL uses natural dyes together with natural indigo and madder for its fabric dyeing and wool. The block printing has shapes of flowers, leaves, bark and roots. The clothes give a feeling of nature and its beauties.

The latest collection of AL Karam with all these features is out in stores and can easily be purchased online, don’t waste a minute and go on shopatorient.com  to breeze through the latest fashion and prints.

The Unmatched Aura of the East


The aura of the East is unparalleled--the balmy mornings and the dusky evenings, the tinkling sounds and the hearty laughter, the richness of its cuisine and the wealth of its culture. The East is a glorious, intoxicating concoction of all these sights, smells and sounds.

The attire of the East reflects its uniqueness. The clothing is modest yet appealing; colourful yet subtle. Its flowing kurtas and trendy tunics are a combination of comfort and style. The vivid colours of its fabrics bring life and light to an occasion while its meticulous embellishment gives the wearer a delicacy and formality which is unmatched in any other garb.

If you are an ex-pat and craving for a whiff of home; if you are a Pakistani, Indian or Bangladeshi residing in any part of the world and want to shop for something typically eastern; if you are a foreigner and have always been fascinated by the glorious hues, mystical fragrances, ethnic accessories and the unique feel of the East, then Just Eastern brings this and more to your doorstep.

Just Eastern simplifies your shopping experience with its unique online approach where a colourful world of eastern kurtas, tops, fabrics and accessories awaits you. Search www.justeasten.com for your favorite brands with a convenient filter by price, colour and brand.