Cotton-A Fabric for all Seasons

The summer heat is on and as much as one enjoys the picnics at the beach and the walks in the parks, yet the sweat takes its toll and lethargy sets in. For an active and comfortable lifestyle in the summer season, cotton is the paramount fabric to wear.

Fabrics made from cotton exude comfort, visual appeal, durability and value. Comfortable and soft cotton takes dye easily and is easy to launder. It conducts heat well, resists abrasion, pilling and moths.

Cotton is loved because it’s easy to care for and comfortable all the year-round. In hot, humid weather, cotton “breathes” absorbing the moisture released by our bodies and bringing it on the surface of the fabric, so it evaporates. Versatile as the material is, even in colder weather it is ideal as the fabric remains dry, and the fibers retain body heat.

The use of this breathable textile is known to date to prehistoric times; fragments of cotton fabric dated from 5000 BCE have been excavated in Mexico and the Indus Valley Civilization in Pakistan.

According to the Columbia Encyclopedia cotton has been spun, woven, and dyed since prehistoric times. It clothed the people of ancient India, Egypt, and China. Hundreds of years before the Christian era, cotton textiles were woven in India with matchless skill, and their use spread to the Mediterranean countries. Today, it has become the most widely used natural fiber cloth in clothing.

From terrycloth for towels and robes; denim for blue jeans; bedsheets, socks, underwear, and most T-shirts—cotton is an inherent part of our lives and existence. May it be fishing nets, coffee filters, tents and in bookbinding—cotton’s uses are unlimited.

Pakistan is renowned for the superior quality of cotton cloth it produces. Just Eastern picks a dazzling assortment of the finest cotton kurtas for men and women and makes it available online. This is because Just Eastern has its hand on the pulse of the East. It understands the eastern climate, culture and tastes and only then handpicks its cotton collection. It realizes the need of the people to combat the sweltering summer heat and appear cool, yet dynamic.

The trendy block print cotton creations by Koel are ideal for the working woman, while the cotton embroidered kurtas by Morpankh are appealing for an evening out. If cool, collected and unruffled is your style, then the cotton apparel on Just Eastern will be the smartest buy of the year. Accessorize these cotton kurtas with the jewelry and accessories available on Just Eastern and your Eid wardrobe is complete with just a click.

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Pakistani Designer Wears Reach the Peak this Season

There is a raising trend for Pakistani designer wear these days, as Eid is approaching  the markets are loaded with variety of designer wear all with unique colours, patterns, designs and finishes. The clothes are all made with high quality fibre and unique style that are comfortable for the customer to wear. Different people prefer different materials, Pakistani women apart from traditional suits are strongly impressed by both formal and casual western clothing, and this is the main reason why brands focus on designing clothes for fashionable women with broad range varieties.

Tremendous revolution has been observed in Pakistani designer clothes these days. As the women are taking position in the society and have become career oriented there focus have been shifted to fashion as well as professionalism in their  dressing styles thus their minds have shifted more towards designer wears which are affordable and easily reachable. Women prefer good quality fabric and the most common ones are cotton, Katan, silk, banarsi, shiffon, crape etc..  the best thing is that they are all available online and one can easily fetch the brands from home sitting on their PCs. Just Eastern is one of these sites which have varieties of clothing all from expert designers, good quality and fashionable.

Just Eastern has designed dresses with the mix variety of materials such as crinkle chiffon, anarkali designs,  Lace materials, Morpankh designs and floral works. They are all unique and beautifully designed keeping in mind the blend of eastern and western worlds of fashion. The designers have focused on making elegant, smart and comfortable suits. It has designed great collection which women can wear in home, office, parties or marriages.

Pakistani dresses are one of the most unique and stylish pieces of clothing which are preferred in different parts of the world. Shalwar Kameez, Lehenga Choli, Chunri, Dupatta, Anar Kali suits, etc. are demanded in Western as well as Asian nations like middle East.

Clothes are liked for their attractive colours and designs, Pakistani designers are famous around the globe due to their ideas, patterns, combination of materials they use in one suit, fine embroidery and fabric choice they make. Hence the online sales of Pakistani designer clothes have reached peaks this season. the Pakistanis settled abroad also prefer now to buy suits online available to them at affordable rates.

Hence the whole process in very convenient, just sit on your PC and visit www.justeastern.com to view the latest varieties of trendy and stylish clothes for the upcoming occasions, all available in different colours and designs.

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When Ramazaan and Eid are away from Home

The essence of Ramazan is felt with an unmatched vitality and fervour at home in the East-may it be Pakistan, India or Bangladesh. Those who are settled elsewhere feel that tug of homesickness and nostalgia more than ever during the auspicious month of Ramazan and the occasion of Eid. The aromas of sehri; the hustle bustle and togetherness of iftaar; the clanking of bangles; the unmistakable scent of henna—its all missed desperately when one is living away from home.

Pakistanis, Indians and Bangladeshis who are currently living, working or studying abroad in North America, UK and the Middle East crave for the spirituality of Ramazan and the contentment and festivity of Eid back home and many try to plan their vacations in a way that they can be with their loved ones during these blessed days.

However, those who cannot for any reason, be back among their roots, try their best to celebrate Eid with their Asian brethren in their country of residence as festively as possible. Women make efforts to hold iftaar parties during weekends; Eid gatherings are celebrated with the purpose of reliving the revelry back home.

On such occasions Pakistani and Indian Muslims living abroad pay attention to donning their best ethnic attire complete with their cultural accessories. This is a chance for them to indulge in the unique and delicate beauty and comfort of Eastern apparel.

Many wear dresses which they have shopped for during their annual visits to Pakistan and India; but shopping for all occasions for the entire year for all family members and hauling it all back to their country of residence is a cumbersome task.

However, with the spectacular online world of Just Eastern to your rescue, you don’t need to go through the hassle of shopping madly when you are in your homeland anymore.

Because wherever you may be –in USA, Canada, UK or the Middle East, whatever be the occasion—Ramazaan, Eid or a wedding—choose  from our handpicked collection of ethnic brands including women’s suits in the best of chiffon, lace, cotton and lawn from Khaliqs, Morpankh, Sharmeen Batla, Al Karam and Koel.

Feast your eyes on the range of stylish men’s kurtas ideal for a cultural or family gathering. Pair it with the finest of ethnic jewelry, shoes and bags and have your entire Eid ensemble delivered to your doorstep.

With Just Eastern by your side, this year’s Ramazan and Eid will be as good as being back home.

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Get Decked up for Eid 2013 with Just Eastern

 Eid is an occasion awaited with anticipation for the entire year. The auspicious month of Ramazan Kareem is around the corner and with it will come showers of blessings and an aura of tolerance and charity. At the end of the journey of bounties of Ramazan will come Eid. The month of Ramazan will be spent in prayer and fasting. However, special attention is also paid to Eid shopping at this time of the year.

During the days of Ramazan, women spend days hunting for the right stitched suit or material. Nights are crowded with people trying to get a good bargain on shoes, sandals and accessories to match their Eid suits. Shopping centres are especially crowded on the eve of Eid--Chaand Raat.

However, the routine and discipline of Ramazan is such that going shopping in the hot days while fasting or going to scour the shops after sunset in the wake of a long, tiring day can be very exhausting.

Just Eastern is an online store which brings to you the opportunity to shop with ease this Eid. Just log onto justeastern.com to view our stunning collection of Kurtas and suits for women.

If your social circle believes in dressing to kill on the occasion of Eid, then Khaliq’s exclusive chiffon and lace dresses and Sharmeen Batla’s exquisitely styled crepe and chiffon creations in spectacular hues are just the thing to choose from.

For a smart and chic look to beat the heat this Eid, take a look at our embroidered cotton kurtis by Morpankh. Also available are suits from the lawn virtuoso Al Karam and longsleeved kurtas from Koel. Elegantly styled Kurtas for men designed by Ali Raza Nasser are also the answer to every man’s prayers for Eid 2013.

So, in which so ever part of the globe you may be in this Eid enjoy a hassle-free Eid shopping experience. Revel in the ease of having your Eid suit delivered to your doorstep. Just visit Just Eastern and let us do the rest!

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Women and fashion

Fashion and style depicts a women’s personality, there is an ongoing fever of wearing branded dresses in Pakistani women. Nowadays the buyers are well aware of Pakistani brands and fashion and there is cutthroat lawn race going on between the brands. With the arrival of summer season people are rushing to get hold of nice, elegant and comfortable lawn dresses and hence many brands have come up. One such is Al Karam which succeeds in the lawn race with its stylish and pretty prints which are of good quality and have good color durability. From creating clothes to designing lifestyles Al Karam satisfies its customers. All its suits reflect its signature and style.

Al Karam’s lawn collection is all designed with great expertise and keeping both traditional and trendy looks in mind. It is available in range of colors from deep red to emerald green and from pure white to golden shades. Furthermore its crinkle chiffon suits are all stylish and elegant.  Few clothes have different traditional color embroideries along with graceful lace pieces which enhance its beauty. Panels, tassels, motifs, buttons, laces, copper gotta, floral and check patterns are all found on Al Karam. The latest collection also has traditional designs of desert area which reflects the feeling of brown muddy areas with patches of colors. Bold red color shirts with floral folk design and blue shirts will rili tanka are added in our new collection. Churidar cotton and jamawar pajamas are carefully matched with the dresses to complete the attire.

Block printing is admired by many women and it is considered as an age old craft for Pakistan. KOEL has arrived keeping this concept in mind. The clothes under this category are hand-block printed with hand embroidery and high quality fabric. The dresses are woven on hand looms by renowned master weavers and all the dyes are eco-friendly. The collection is available in variety of colors including red, green, white, peach, maroon, ajrak green and indigo. All are exclusively designed keeping the Pakistani women’s demands in mind. KOEL uses natural dyes together with natural indigo and madder for its fabric dyeing and wool. The block printing has shapes of flowers, leaves, bark and roots. The clothes give a feeling of nature and its beauties.

The latest collection of AL Karam with all these features is out in stores and can easily be purchased online, don’t waste a minute and go on shopatorient.com  to breeze through the latest fashion and prints.

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Khaliq’s Eastern Clothing: The ethnic, the exquisite!

Fact fully just as the east stands for ethnicity and exquisiteness, so does its garb. It bears and wears a fabric of tradition and class which the global fads try may be but cannot equalize the enormity of the concept and design. Its intricacy and delicacy is unmatched, leaving such joy and wonder which only the senses could rationalize and justify.

Khaliq’s Eastern Clothing is one of the hallmarks, a unique and a typically awe inspiring collection of kurtas with intricate dupattas which blend the eastern aura and décor with flawless detail and finesse.

Be it formal trendy attire you wish to adorn or want to carry off a chic simple tunic, worry no more and what more, wander no more! As Khaliq’s Eastern Clothing answers your very wish you asked for! All you have to do is just choose your pick online from our very own website. You shall get every detail of the dress you point on providing for you an opportunity to make the best decision for yourself without needing to burn yourself in the heat with drops of sweat dripping as a payment for your shopping endeavors.

The sleek cuts, the unforgiving and lavish lengths, the high collars and delicate embroidered motifs shall allure the fad frenzy in you, leaving you only wanting for the best and more of Khaliq’s Eastern Clothing. Khaliq’s Eastern Clothing blends itself well with the innovative designs of the east and the west however retaining the tradition and culture with such grace and flair that the line seems just right and comfortable to be worn by the multi cultural identities and doesn’t in any way reserve itself to a niche’ of a certain country or location.

Think no more, as we at Khaliq’s Eastern Clothing guarantee 100% satisfaction and in fact immeasurable delight after possessing and using our apparel which unquestionably surpasses all levels of quality and excellence.

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