Rapid Variations in Pakistani Fashion

With the passage of time the taste for Pakistani clothing is brewing up in men and women, Salwar Kameez and long Kurtas are the latest trends followed and the latest Just Eastern Collection is filled with latest and trendy styled, traditional and non traditional Pakistani clothing. Fashion is adopting bold looks, fashionable cuts and silhouettes. The industry is dominated by top designers and fashion experts. Just Eastern has expended itself into prêt, making fashion accessible to all, by being a global supplier of its dresses. Pakistani fashion is a combination of modern styles, various cultures of the four provinces and a few traditional looks of our neighbour India; this makes it perfect, stunning and a universally admired brand.

Salwar Kameez is worn worldwide by both men and women in daily, casual, formal, evening, party and bridal wear. People are admiring Pakistani designs, all great names like Morpankh, Arshmah, Borsetta, Ramsha Nadia, Al Karam, KOEL and Ali Raza Naseer are mushrooming all over the city and their popularity has been rising. They have become the need of the time and to keep up this label they are continuously designing new fashion clothing and accessories and staying ahead in the race. Pakistani clothing style is becoming complex and changing with time, each designer has different apparels out on stock weekly, it is moving too quickly in comparison with the other walks of life. People are adopting new color combinations, embroidery designs and materials and this change in their looks and outfits is bringing a boom in the fashion industry. Psychologically it is human nature that every boy and girl wants to look stylish and up to date in their surrounding so that they are appreciated and accepted by their social circle, this is the main reason why new styles are adopted too quickly.

Just Eastern is a leading group of Fashion clothing in Pakistan; it maintains a standard and quality in its whole range of apparels and accessories. All its products are fascinating ranging from men's wear to ladies dresses and from traditional to nontraditional hand bags and accessories. Whoever orders in from the E-Shop can be confident that they are wearing the latest Pakistani fashion outfits which would suite their taste and personality, the style of long kurtas is becoming immensely popular these days. The Kurta's are printed with embroideries in the neck and in the base, stylish prints and motifs have been placed on the clothes worn by the models on the runways and in combination to it fancy accessories, clutches, sandals and handbags are designed. The trend has been worn all year round and is coming up in variety of colors with vibrant and bolder twists. Men and women have their wardrobes filled with these printed clothing. Pakistani fashion Industry has transitioned to a superior position of enchanting sophistication with the innocent, cultural and trendy looks. Just Eastern has it all; clothing for bold and confident gentleman, and women trends dipped into buckets of femininity. Look for the stylish, bold and astonishing latest fashion this season on Just Eastern.

Read more »

Of a Man in A Kurta

The men’s Kurta is an evergreen garment which is donned and favoured in weddings and festivals like Eid and Diwali in the East. This loose upper garment is an epitome of comfort and style, especially suited for the weather and lifestyle of the sub continent. Yet, due to its unique style and versatility, its popularity has permeated borders and is now opted for by ex-pats settled in the West and the Middle East. Imported kurtas were deemed fashionable in the 1960s and 1970s in the West when the hippie fever was at a rise.

Today, the men’s kurta is a style icon exuding culture, fashion and comfort and available as an unparalleled piece of clothing in the collection of all major designers belonging to the subcontinent.

The word "kurta" originally springs from Persian, literally meaning "a collarless shirt" and was incorporated in English in the 20th century. As the Thawb is encouraged to be worn in Saudi Arabia, Pakistani and Indian expatriates rather prefer to wear the Kurta as a close version to the Arab clothing. Depending on the climate and season, kurtas come in wool, linen khaadi, silk and cotton fabrics.

A traditional kurta consists of rectangular fabric pieces with a few gusset inserts, and is cut so as to leave no wasted fabric. This simple cut leaves room for elaborative adornment at the button line and sleeves ends. The sleeves of a traditional kurta fall straight to the wrist and are hemmed and decorated. The side seams are left open for 6-12 inches above the hem, providing the wearer ease of movement.

The kurta usually opens in the front or off-centre; sometimes with buttons at the shoulder seam. Even though a traditional kurta does not have a collar, yet today’s fashion calls for stand-up, mandarin and sherwani collars to add formality and class to this casual garment and make it a garb for formal occasions.

The beauty and resourcefulness of a Kurta is that it looks traditional over loose-fitting pajamas and shalwars; ethnic over semi-tight churidars and dhotis and stylishly hip over jeans. They have no age bar and look classy and provide comfort to all men. Kurtas give you optically illusive length and makes your neck appear longer. It emanates an aura making the wearer appear warmer and more approachable.

From weddings to festivals; from funerals to Friday prayers—who doesn’t need a kurta?

On Just Eastern take a pick from our spectacular array of men’s kurtas by the illustrious Ali Raza Nasser with their unique colours, majestic sherwani collars, accents and subtle embroidery, ideal for this Eid for men.

Just Eastern acknowledges men’s aversion to hunting for clothes in chaotic shopping malls. What better way then, than to get a collection of Eid kurtas for all the men in the family delivered to your doorstep when bought online from Just Eastern at spectacular prices.

Read more »

Eid Collection On Sale

Blessings of Ramadan are showering all over us, people are busy gathering their good deeds. Along with this ladies and girls have started preparations for the upcoming Eid, markets are filled with many latest styles of clothing and fashion accessories. Just Eastern is a leading fashion brand of Pakistan and all of its new collection for this Ramadan and Eid is amazing. The latest Men and Women wears have all been made using premium quality material and are a blend of traditional and trendy looks.

Just Eastern has grabbed the attention of many fashion lovers locally and internationally. People living outside Pakistan can easily get hold of Pakistani dresses now to wear in special occasions. The latest collection has been tremendously successful and this time Just Eastern has focused on traditional and floral embroidery on its suits, there are embroidery designs on neck, sleeves and few dresses have patches of embroideries over front and back. The dresses are mainly cotton and linen and available in a range of colours. Few suits have block prints on them in nice colours and many prints have been made.

Just Eastern has many top designers collections on sale, Sharmeen Battla'scollection this time is very elegant and dresses represent simplicity in them. They are mostly made with Chiffon and crepe materials and few are coat style. The dresses are available in many colours like white, black, beige, lilac etc  To bring a twist in her collection she has chosen various neck styles on her suits; beaute and halter necklines are designed elegantly and few have silver sequence work on them. Sharmeen Battla has designed Angharka in various colors for girls and women.

The moods and taste of women's vary so there has to be a variety available for them to shop. Just Eastern has many to choose from, the dresses are for different age groups and for both sober and fun loving person, the colours range from dull to bold and bright ones and few are the combination of both dark and light shades. These days long shirts with tights, trousers or even with churidar pajamas are in fashion and JustEastern's collection has it. The dresses are for all occasions like Iftar parties, Eid gatherings, marriages or other functions.

So don't waste time to look most happening and beautiful this Eid and shop from www.justeastern.com before the collection is all sold out.

Read more »

Eastern Women Clothing Shopping was never as easy as JE multi brand designer E-shop

Looking at a glance in the future all shopping will be done by just one click and people will make orders on their tablets, there will be global shopping malls running 24/7 and women will shop conveniently from their homes. Just Eastern has entered into this business, ladies and girls search online at their own convenience, ease and comfort for their favourite dresses in whichever colour, material and size they want and order it without keeping in mind that they are living in Pakistan or not. It has brought the globe together.

Just Eastern, the multi brand designer's E-Shopping has brought a revolution in the ways of shopping, it has captured many women interest and they prefer the E Shop inspite of old conventional shopping. E shopping is a very convenient way to shop even girls can shop at midnight while chatting with their pals in their night suits; No waiting, no time waste, no search for parking space and no crowd to deal with. Just Eastern also offers good prices on e-shop, there are ample of deals to choose from and it becomes good offer for the women. They can choose from variety of materials, dresses, colours and sizes.

Just imagine now giving gifts is too easy, just order a dress say white crinkle chiffon or blue green floral kurta from the Just Eastern e-shop and the gift will be delivered on the door step to the beloved person easily no matter wherever he lives, this increases the bonding between people and people feel great when they are gifted something very valuable and lovely by their dear ones living much faraway. Girls can compare prices of different clothing's of various brands easily and then make the decision to purchase looking at their wallets. There is no extra shopping done and there is no compromise on the choice.

Just eastern e-shop respects the customer's privacy and confidentiality, whichever information is shared online is only for the company and no other person is able to view it; there is a privacy policy attached with each purchased item. The company is in this business since many years and is truly committed with all its customers, the quality and standard of its dresses is all superb and if anyone needs to contact them for further reference or query all of their valid numbers and address are available online. Even in few cases there is a refund policy. Hence to e-shop with just eastern is a rewarding experience.

In order to visit the e-shop of just eastern multi brand designer just go on the following link www.justeastern.com and go wild with the magnificent new collection of clothing's out on sale.

Read more »